Submitted by: Andrew Hallinan

Selling cars is a difficult job in this current economy. Salesmen are looking for all the help then can get and dealerships are hosting many sales and offering multiple initiatives to help boost their monthly sales. Here are some tips for both the salesman and his dealership as they work together to get more customers come through the doors and more cars go out.

For the Salesmen:

1. Talk And Listen.

For the salesman on the floor, talking with customers it can be very difficult to establish a good working relationship with so little time to work with. One thing to be aware of is how much you, as the salesman, is talking. Of course a customer needs the information you have to provide. But that same customer also needs for their salesman to listen to what they are looking for, what their concerns are, and what they say their budget is. The customer is afraid that what they have heard about the stereotypical car salesman will be true of you. In the end, both sides of the car buying process are afraid that the other is lying to them, withholding vital information, and cannot be trusted. Its important to be friendly, of course, but salesmen don t have to be their customer s best friend. Trying to be can actually hurt the sale. Take the relationship for what it is and should be: a professional exchange of ideas, goods, and services.

2. Don t Waste Time Complaining.

Every business and office has them and everyone in the office knows the designated spot . This is the area of the business where people seem to congregate for the sole purpose of whining and complaining. They complain about their bosses, customers, the few amount of sales they have made this month, and so much more. There are two very important reasons for steering clear of this group and never becoming a complainer. One, this negative attitude spills over into conversations with customers. No one likes listening to a friend complain, but people care even less for salesmen who complain. Don t do it; it will hurt your relationship with your customers which will hurt sales. Two, complaining is a time eater; complainers are wasting time. All that time complaining could be spent on the phone, doing research, or a host of other things that could result in more sales. Those bemoaning their too few sales need to fix those numbers by shutting their mouths and getting active.

For the Dealership:

It is the salesman s job to sell a car, but dealerships can help their salesmen and themselves by getting people on the lot. The way to do that is to advertise – a lot. The bigger the better. Do anything and everything to make your dealership standout on the side of the road. Come up with ways to make the lot look inviting and fun. One of the easiest ways to do this is to invest in a sale in a big box. These boxes arrive by mail after ordering by phone or online. They come packed full with customized decorations and advertisements to be used on-site or around town to help turn your car dealership into the enticing place it needs to be.

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Source:

isnare.com

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