Are Simple Logo Designs Beneficial?

by

Alan Ford

Logo design is a graphical illustration that explains attributes of respective organization and therefore serves as its identity. This is the reason why it has become a mandatory tool for organizations to thrive and foster. We all are aware of its important but there is one more debate that is carried out in order to configure the most beneficial type of logo designs.

There are logo designs that are simple and others have certain ideas embedded in them. Which one among them is the best? Which can help you reap the highest benefit? Both types have large number of people supporting them. In this article we are going to look at both the types and will try to evaluate their benefits.

Simple Designs

Simple logo designs only have the name of respective organization in them and there aren t any extra elements present. Designers surely play with fonts and colours only for creating simple designs but why are they preferred? They are easy to be memorized as they lack any complex concept that is difficult for its customers to digest therefore as soon as people look at them, it gets stored in their memory.

Your customers get to see several graphical illustrations around them therefore if you present them with anything new or different then they surely will feel tempted. This temptation leads to connectivity and interactivity with the target audience. Simple logo designs have fewer things to play with. Only the basic features including colours and fonts can be changed. Therefore sometimes it becomes difficult to bring uniqueness which is the most demanded element for attracting target customers.

Designs having Embedded Ideas

The other type of logo designs carries certain symbolism. Using same colours, fonts and images, designers beautifully embed certain ideas into it. These ideas bring innovation and serve to attract customers. Unique things are easier to memorize. When your target audience looks at your logo design and endeavours to understand the embedded theme, in the mean time he/she is able to register it in his/her mind as things that develop curiosity are easy to memorize.

The embedded ideas or themes help to explain the attributes of an organization with more ease. It is highly essential for your logo design to be relevant to the nature of business. This will help you to increase awareness among masses regarding your products or services.

In this type, there are plenty of things that designer can change in order to bring innovation. Anything that is different and drives customer s attention towards itself, gets popular within no time but there is a group of people that thinks that these embedded ideas are difficult to understand by many customers thus, they aren t able to grab huge clientele.

Both types have certain negative features attached to them. The crust of the matter is that logo design has to create identity of one s business therefore it must be able to represent one s products or services in an enticing manner whether one goes for simple designs or complex designs. Both can help businesses achieve their objectives and increase clienteles.

Alan ford serves as a Communication Manager at LogoInn, a well-established graphic design company. He usually writes about

Logo Design

and

Web Design

to share his views and experience of the industry with others to help them grow and prosper.

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Are Simple Logo Designs Beneficial?