Submitted by: Janice Jenkins

In marketing a business, it is important to make use of effective approaches to make your business known in the market. Here are some ignored marketing tactics that can help you promote your business effectively:

1: Stay on top of your game by continuously introducing new products or services. You can also use a variety of marketing techniques to get your business known out there such as handing out business cards and postcards. Introducing new offerings will help widen your market reach and customer base.

2: Keep in mind that your existing customers are still your prospects. So, it is important that you stay in touch with them. Every time you have new products or services, be sure to include them in your mailing list. After all, it is much easier to make an existing customer buy your products rather than convince new prospects to buy from you. So, do not forget to include your previous customers in your list.

3: As much as possible never make a claim that sounds too good to be true. An exaggerated claim produces doubt in your customer s mind and puts your sale at risk. So, if you are going to make a claim, be sure that it is true.

4: Be sure to make an irresistible offer. How? By offering special discounts, freebies, and bonuses to your prospects. You can print it at the back of your postcards or business card templates so your prospects will be encourage to hold on to your card.

5: When offering a special promo, be sure to provide an expiration date to encourage your prospects and customers to act right away. When the offer expires, be sure to make a new offer again with a new deadline. When done well, your offers will help you generate sales and profits effectively.

6: Be sure to research your target market well. If you are marketing to a market that does not have the capacity to buy your products, you are only wasting your time, money, and effort. It is important that you change your market and find a market that can afford your products or services.

7: It is important that you stand out against your competitors to get a good number of customers. You can do this by providing a special benefit that your competitors do not provide or one they cannot duplicate.

8: Make sure that your marketing message looks and sounds personal. Most of the time, people respond to copies that they feel were specially written for them. It is best to visualize first your target market before writing your message. This way you will write your message in a more personal style. A less formal message will also make your customers feel at ease with you and would want to know more about the products or services you offer.

9: Keep in mind that most sales are not completed upon first contact. So, even if your prospects do not buy at first contact, you need not loose hope. You have to simply take note of your previous customers. Take note and save the contact details of your prospects that have not yet purchased from you. What you need to do is to occasionally follow up on them. A little poking will help encourage your prospects to eventually buy from you.

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